ANH GIA KHANG EVENT – ACTIVATION AGENCY FOR KINH DO’S TET CAMPAIGN

During the Lunar New Year 2024 season, Anh Gia Khang Event was honored to be the official media, advertising, and event agency executing the Tet Activation Campaign for the iconic Kinh Do brand across supermarket systems nationwide.

Scope of work carried out by Anh Gia Khang Event:

• Supplying and managing PG inline staff: Recruiting, training, and operating a team of professional PGs (Promoters) at point-of-sale locations to introduce products and deliver exceptional customer service in line with brand standards.

• Providing professional merchandise staff: Managing the visual display, stock monitoring, and ensuring consistently attractive and brand-aligned shelf and product displays across all supermarkets.

• Managing Tet gifts and logistics: Overseeing the distribution, stock reconciliation, and efficient allocation of Tet gift sets at every activation point throughout the campaign.

• Setting up Tet-themed display islands: Designing, building, and installing visually striking Tet gift display areas, ensuring a strong and consistent Kinh Do brand presence across major and provincial supermarkets nationwide.

Anh Gia Khang Event’s outstanding capabilities:

• Expertise in managing large-scale PG and merchandise teams, with professional operations tailored to specific supermarket systems and regions.

• Comprehensive execution covering POSM, manpower, logistics, gift management, and Tet-themed display setup for complete campaign synchronization.

• Extensive experience managing large Tet activation campaigns during peak retail seasons, ensuring smooth operations even during high-traffic periods.

• Flexible and consistent service quality management across major cities and remote provinces alike.

Anh Gia Khang Event is committed to delivering comprehensive, fast, effective, and standardized activation solutions, helping Kinh Do spread the spirit of Tet and love to millions of Vietnamese families.

Bonus: SEO-Optimized Hashtags (English Version for Tet Campaign)

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